Pitching your idea effectively can make all the difference in securing support, funding, or partnerships for your startup. Tomi Kaukinen, an experienced speaker, shares his insights on crafting a compelling pitch that grabs attention and wins over audiences.

Tomi Kaukinen advises choosing a charismatic pitcher – who says the pitcher has to be a CEO?
Mastering the art of pitching requires thorough preparation, clear communication, and engaging presentation skills. By following Kaukinen’s tips, entrepreneurs can increase their chances of making a memorable impression and achieving their pitching goals. Prepare well, rehearse thoroughly, and aim to win over your audience with a compelling pitch!
1. Structure Your Pitch
When preparing for a pitch, Kaukinen recommends starting with a structured approach:
- Introduction: Begin with a concise introduction to hook your audience.
- Problem statement: Clearly define the problem your product or service solves.
- Solution: Describe how your solution addresses the problem.
- Use case: Provide a real-world example to illustrate the effectiveness of your solution.
- Team: Introduce your team and highlight their strengths, metrics, or awards.
Call to action: Clearly state what you are seeking—whether it’s funding, partnerships, or support.
2. Practice Makes Perfect
To refine your pitch, Kaukinen suggests rigorous practice:
- Script preparation: Write down what you plan to say and time yourself. Aim for a duration of around 2 minutes.
- Slide deck: Create slides that complement your script, using large visuals and minimal text.
- Rehearsal: Practice extensively until your pitch feels natural and confident.
3. Focus on presentation
Kaukinen emphasizes the importance of visual aids and effective delivery:
- Visuals: Use slides with big pictures and minimal text to support your verbal presentation.
- Font size: Adjust font size based on your audience’s average age to ensure readability and engagement.
- Speaker selection: Consider having a charismatic team member deliver the pitch if the CEO is not comfortable.
4. Engage your audience
During the pitch, Kaukinen advises:
- Audience engagement: Capture attention by engaging both visually and verbally.
- Clarity: Ensure that your spoken words align with what is shown on the slides.
Confidence: Project confidence and enthusiasm for your idea or product.
Palaa etusivulle